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Reports Module Overview

Reports Module Introduction​

The Reports Module is the data analysis center of the system, helping administrators comprehensively monitor business, marketing, and customer care activities through visual and detailed reports.

The module provides an overall view of:

  • Sales performance and revenue
  • Affiliate marketing activities
  • Customer loyalty programs

Objectives of the Reports Module​

The Reports module is built to:

  • Provide accurate, real-time data
  • Support data-driven decision making
  • Evaluate operational and campaign effectiveness
  • Optimize business and customer care strategies

Reports in the Module​

The Reports module includes 3 main report groups:

Sales Report​

Sales Report helps track and analyze all business activities in the system.

Key content:

  • Total number of orders
  • Total revenue
  • Number of products sold
  • Statistics on newly registered customers
  • Revenue, orders, and order value over time
  • Best-selling products, most viewed products, and highest revenue products
Benefits

Helps administrators understand business performance, enabling optimization of sales and marketing strategies.

Affiliate Marketing Report​

Affiliate Marketing Report supports management and evaluation of the Affiliate / Brand Ambassador program effectiveness.

Key content:

  • Revenue by affiliate marketing group
  • Costs paid to brand ambassadors
  • Revenue and cost comparison over time
  • Effectiveness evaluation of each Affiliate group
Benefits

Helps optimize the affiliate marketing program, increase revenue, and control costs effectively.

Customer Loyalty Report​

Customer Loyalty Report focuses on analyzing the Loyalty program and customer behavior.

Key content:

  • Total accumulated points issued
  • Points used / deducted
  • Analysis of reward point generation sources
  • Statistics on customers who referred the mini app
  • Evaluation of customer interaction and engagement levels
Benefits

Helps improve the effectiveness of the customer loyalty program, increasing customer retention and lifetime value.

Unified Time Filter​

All reports in the module support time range filtering, allowing:

  • Comparison of effectiveness between periods
  • Growth trend analysis
  • Impact assessment of campaigns over time

Using the time filter makes data more flexible and valuable for analysis.

Benefits of Using the Reports Module​

  • Centralized data aggregation, easy to track
  • Data visualization through charts
  • Supports fast and accurate decision making
  • Optimizes sales, marketing, and customer care strategies
  • Improves operational efficiency across the entire system

Target Users​

The Reports module is suitable for:

  • System administrators
  • Store / business owners
  • Sales department
  • Marketing department
  • Customer care department

Usage Notes​

  • Report data depends on the selected time range
  • Regular report monitoring is recommended to detect abnormal trends early
  • Combine multiple reports for a comprehensive view

Conclusion​

The Reports Module is an important foundation for businesses to manage and develop sustainably. Effectively leveraging sales, affiliate marketing, and customer loyalty reports will help optimize business performance and enhance customer experience.