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Customer Loyalty Report

Customer Loyalty Report Overview​

Customer Loyalty Report is a tool that helps administrators track and analyze all point earning and spending activities of customers in the Loyalty system.

The report supports:

  • Tracking total points issued
  • Monitoring points used / deducted
  • Analyzing point generation sources
  • Statistics on customer mini app referral activities

Accessing the Customer Loyalty Report​

To access the Customer Loyalty Report feature, follow these steps:

  1. From the left menu, select Reports
  2. Click on Customer Loyalty
  3. The system displays the Reports / Customer Loyalty screen
Shop Settings

Time Filter​

In the upper right corner of the screen, there is a time filter that allows selecting the report viewing period.

How to Use​

  1. Click on the date picker icon
  2. Select the desired time range
  3. Report data will automatically update according to the selected time

The time filter helps compare Loyalty activities between different periods.

Points Issued​

The Points Issued section displays the total number of points the system has issued to customers within the selected time period.

Shop Settings

Displayed Content​

  • Total accumulated points issued
  • Pie chart showing point proportion by each action
  • List of point generation sources, including:
    • Referrer reward
    • New member reward
    • New user referral
    • First product share
    • First news read
    • New account registration
    • First product view
    • Daily login

Data Significance​

  • Identify which behaviors generate the most points
  • Evaluate the effectiveness of user incentive programs
  • Optimize Loyalty point issuance policies

Points Used / Deducted​

The Points Used / Deducted section shows the total number of points customers have used in the system.

Shop Settings

Displayed Content​

  • Total points used / deducted
  • Pie chart showing point usage purposes
  • Examples: lucky wheel play, gift redemption, discounts

Data Significance​

  • Track customer point usage levels
  • Evaluate the attractiveness of point spending features
  • Control balance between points issued and points used

Mini App Access Referrals​

The Mini App Access Referrals section displays a list of customers who have referred others to access the mini app.

Shop Settings

Data Table Content​

  • Customer: Customer name or identification information
  • Total Referrals: Number of successful referrals

Data Status​

  • If no referrals have been generated, the system displays an Empty status
  • Data will automatically update when customers generate referrals

Data Significance​

  • Identify customers with high viral potential
  • Evaluate referral program effectiveness
  • Support building reward policies for loyal customers

Benefits of Using the Customer Loyalty Report​

  • Transparent management of Loyalty reward points
  • Understand customer point earning and spending behaviors
  • Evaluate the effectiveness of customer retention programs
  • Optimize customer loyalty care strategies

Usage Notes​

  • Data only includes activities generated within the selected time period
  • Reward points are aggregated by each behavior
  • Regular report monitoring is recommended for timely Loyalty policy adjustments

Conclusion​

Customer Loyalty Report is an important tool for businesses to manage the Loyalty program effectively. Correct analysis of reward point data will help improve customer experience and increase service return rates.

Last updated: 2026