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Loyalty Points Usage and Accumulation Settings

Overview​

The Loyalty Points Usage and Accumulation Settings feature allows administrators to configure the entire mechanism for:

  • Earning points for customers
  • Converting and using points
  • Awarding points for referrals and sharing
  • Managing the validity period of sharing links
These settings help businesses:
  • Increase customer return frequency
  • Encourage organic referrals
  • Strictly control reward points costs

Access Path​

Shop Settings

From the admin page, navigate to:

Loyalty → Settings

The system is divided into 4 main configuration sections:

  1. Section 1 – Personal Reward Points
  2. Section 2 – Referral Reward Points
  3. Section 3 – Advanced Reward Points
  4. Sharing Link Expiration

Section 1 – Personal Reward Points​

Shop Settings

1. Points Earning Status​

Shop Settings
  • Active: The system awards points according to the settings
  • Inactive: All points earning is temporarily paused
Note

Points are only awarded to customers when the status is set to Active.

2. Reward Points for Customers​

Shop Settings

Set the number of points customers receive when performing the following actions:

ActionDescription
Successful Account RegistrationReward points for new customers
Daily LoginReward points for maintaining interaction
Becoming an AffiliateReward points for joining the referral program
First Time Viewing NewsReward points for content exploration behavior

3. Points Earned from Orders​

Shop Settings
ContentDescription
Money to Points Conversion RateSet the rule for converting payment amounts to reward points
Conversion PrincipleHow much VND in payment earns 1 point
ExampleEnter 1,000 → Customer pays 1,000 VND and receives 1 point
Points Earning TimingPoints are only awarded when the order is successfully paid
Points Waiting PeriodCan set a number of waiting days before points are added to the account

4. Points Usage Rules​

Shop Settings
SettingMeaning
Points per Minigame SpinCost limit for minigames
Minimum Order ValueCondition to use points
Maximum % of Order ValueLimit on discount amount
Points Redemption ValueConvert points → money at checkout

Section 2 – Referral Reward Points​

1. New Member Referral​

Shop Settings
  • Reward for the link sharer
  • Conditions for receiving the reward:
    • New user registers with a phone number
    • Additional conditions can be expanded according to policy

2. Purchase Referral (Paid)​

Shop Settings

Set up rewards when:

  • The link recipient (B) creates an order
  • The order is successfully paid

Attribution Mechanism:​

  • Persistent: The first referrer always receives the reward
  • Override: The last link sharer receives the reward

3. Reward When First Order is Generated​

Settings:

  • Reward points for the referrer
  • Minimum order value to receive points
Shop Settings

4. Product Referral & Content Sharing​

ActionReward Points
First time viewing a productAward points
First time sharing a productAward points
Sharing a survey formAward points
Filling out a survey formAward points
Viewing a wishlistAward points
Sharing a wishlistAward points

Section 3 – Advanced Reward Points (A → B → C)​

This section supports multi-level referral chains.

Shop Settings

1. Multi-Level New Member Referral​

  • Person A shares a link
  • B registers from A
  • C registers from B

→ A can still receive reward points based on the settings

2. Multi-Level Purchase Referral​

Settings:

  • Attribution mechanism (persistent or override)
  • Money to points conversion rate
  • C's first order condition

Helps expand the model:

  • Viral marketing
  • Multi-level affiliate (with controlled limits)
Shop Settings

Set the number of days the link remains valid from when the user clicks on it.

  • When expired:
    • Generated actions will not earn points
    • Commissions are not recorded

2. In-Store Purchase Cases​

Applies when:

  • Customer purchases offline
  • Rewards are still attributed to the last link sharer
  • Time is calculated from the order creation date to the present

Important Notes​

Note
  • Carefully review the money to points conversion rate to avoid generating high costs
  • Do not set % of order value for points usage = 100% without proper controls
  • Recommended to enable override for products with short lifecycles

Complete Setup​

After finishing the configuration, click Confirm to save all Loyalty system settings.