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E-commerce Platform Fee Storm: Is It Time for Businesses to Break Through with MiniAI Zalo Mini App?

· 3 min read
Dat Tran
Dat Tran
MiniAI marketing intern

In the context of e-commerce platforms (Shopee, Lazada, TikTok Shop...) simultaneously raising fees, seller profit margins are increasingly shrinking. When operating costs escalate and dependence on intermediary platforms becomes risky, it's time for businesses to find a new direction – MiniAI Zalo Mini App is the strategic choice that helps businesses regain control.

The Fee "Storm": A Challenge for Every Seller​

Recently, the online business community has been shaken as e-commerce platforms continuously raise fees:

  • Platform fees, payment fees, service fees... all increasing simultaneously.
  • Some platforms charge up to 4–8% of order value, not counting advertising and promotion costs.

This not only gradually thins profit margins but also puts businesses, especially SMEs, in a passive position:

  • Completely dependent on platform policies.
  • Increasingly fierce advertising costs.
  • Unable to own customer data, making it difficult to build a loyal base.

MiniAI Zalo Mini App – The Strategic Answer for Sustainable Growth​

Instead of concentrating all efforts on an expensive sales channel, many businesses are turning to Zalo Mini App – a digital store integrated directly into the Zalo ecosystem with over 70 million users in Vietnam.

Outstanding Values:​

  • Drastically cut costs No more per-order commissions, no monthly fixed fees. Budget is freed up for reinvestment in products and marketing.

  • Own customer data Businesses have full authority to leverage and care for customers through Zalo Official Account (OA). Personalized marketing, free push notifications, loyalty programs – all within reach.

  • Seamless shopping experience Customers access, select products, pay (via ZaloPay or other integrations), receive after-sales care – all in a single app.

  • Leverage the power of the Zalo ecosystem Combine Zalo Ads to expand new audiences, Zalo Broadcast to send mass messages, or gamify the shopping experience with points accumulation programs and vouchers.

MiniAI – A Platform Partnering with Businesses​

Not every business has a tech team to build their own Mini App. This is exactly where MiniAI shines:

  • Create and deploy MiniAI Zalo Mini App quickly, no coding required.
  • Full e-commerce features integrated: product management, orders, payments, promotions.
  • Automated marketing tools, optimized operational workflows.

MiniAI especially helps SMEs access "enterprise-grade" solutions without requiring excessive resources.

Conclusion: Challenge or Catalyst?​

E-commerce fee increases are an irreversible trend. But instead of viewing it as a burden, businesses should see it as a catalyst to diversify sales channels and break through.

  • Short-term: reduce costs, increase profits with MiniAI Zalo Mini App.
  • Long-term: build your own brand, own loyal customers, create an independent growth channel.

It's time for businesses to not just "survive" on e-commerce platforms, but create their own future with MiniAI Zalo Mini App.